On Friday November 25, Pamplona´s Baluarte Square will become in a stage what will mark the start of Christmas in the mall "El Corte Ingles.
A place which is expected to receive thousands of fans of a famous singer Chenoa, who will present his new album "Like a ghost". The artist has been chosen by the mall to open the traditional Christmas lights this year and entertain the evening with a free concert. Previously, there will be a great toast to all participants with the first non alcoholic wine in the world, Eminazero.
Shortly before the performance, at seven o'clock, there will be a great Christmas toast.
This year, the peculiarity of it, lies in the choice of a new drink: the first non-alcoholic wine in the world: "Eminazero" by the hand of Matarromera Group, which also will be present at Plamplona´s square with a large Haima.
Thousands of people, including Chenoa, will receive this year's Christmas in this mall with a can of 250 ml of wine without alcohol and will be distributed Eminazero free to all attendees.
At the same time, among those concert fans will be drawn for a weekend for two people, including a night at the Hotel Rural Emina, visiting wineries and Matarromera Emina, and the food at the restaurant the belfry.
This should be photographed in the concert hall drinking a can, and hang the picture on the Facebook profile "I like the wine without alcohol," associated with Eminazero. Among all the images received over the next week will choose the winner.
Canned presentation, a new concept of consumption orientation
EminaZero is a pioneer for being the first of its kind but also for being presented differently: in conventional 750 milliliter bottle and 250 ml cans stainless. This product renewal in the interest of SINALCOHOL SL (the biotech group industry) to open new markets and potential consumption segments.
The canned version retains all the properties of the bottle version and is a solution designed for all types of situations and population segments, including children. The canned version retains all the properties of the bottle version and is a solution designed for all types of situations and population segments, including children. Wine without alcohol shows as an accepted alternative for all types of audiences: elite athletes, seniors, young people, pregnant women, diabetics, drivers, taxi drivers, people who for belief reasons can not consume alcohol, etc..
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